Blog: Crossroads Style

April 4th, 2019 by Jennifer Beile 7 Celebrity Lifestyle Brands To Follow

Being known for and excelling in one thing just isn’t enough anymore. Models are branching out to acting, actors to singing, singers to fashion designers, and so on and so forth. Far from the days of simple collaborations for fragrances or a design collection, it seems that the new next step for a celebrity to extend the life of their career is by creating their own lifestyle brand. Celebrities are moving on from being the face of a brand to being and creating a brand from scratch in itself, which offers them the complete freedom of creativity and the ownership of their own public persona.
Because of their vast and seemingly unlimited resources and the almost intimate relationship that we feel like we have with them, after all we let a version of them into our daily lives, celebrities have an air of confidence in what they are selling, therefore making a lifestyle brand an inevitable success. Take a look at the top celebrity founded lifestyle brands that you should take note of, whether or not you’re a fan of said celebrity.

Goop, Founded by Gwenyth Paltrow in 2008

Maybe the most controversial for being pretentious, Goop is the original celebrity brand to have succeeded and continues to be one of the most popular. Beauty, fashion, wellness, and home; Goop focuses on curating quality modern products and strives to create an intimate interface for their customer.
Gwenyth Paltrow posing in jumpsuit.

The Honest Company, Founded by Jessica Alba in 2012

Jessica Alba founded The Honest Company after becoming a mother and wanting to create eco-and-budget friendly baby products free of toxins. 7 years later, Alba has created an empire with an estimated worth of $1 billion that has expanded to household products.
Jessica Alba and a baby.

Lauren Conrad, Founded by Lauren Conrad in 2009

From reality TV star to collaborating on a namesake fashion line, Lauren Conrad has far surpassed her 15 minutes of fame and now runs a lifestyle website, fashion line available at Kohls nationwide, has written multiple books, and has recently launched The Little Market, an online marketplace featuring fair trade artisan goods.
Lauren Conrad sitting in a chair.

Flower Beauty, Founded by Drew Barrymore in 2013

After decades of success as an actress, producer (Barrymore is also the founder of Flower Films), and becoming a mother, Barrymore has created an affordable cruelty-free beauty line available at Walmart and Ulta.
Headshot of Drew Barrymore.

Fabletics, Founded by Kate Hudson in 2013

Kate Hudson launched Fabletics as a way to bring affordable, quality athletic wear to the masses via monthly subscription or individual purchase. Hudson is not only the face of the company but the designer of the line, often participating in Instagram live videos from her own home to introduce new pieces to customers, just one of the ways the brand creates a personal and intimate conversation with their customers.
Kate Hudson standing on a couch.

Draper James, Founded by Reese Witherspoon in 2015

Inspired and created as homage to her Southern roots, Reese Witherspoon’s Draper James designs clothing, home goods, and collaborates with the likes of Crate and Barrel and direct to consumer brands to extend her reach to consumers.
Reese Witherspoon in denim dress

ED by Ellen, Founded by Ellen DeGeneres in 2015

Home, fashion, pets, and baby products are just a few areas that ED by Ellen focuses on bringing to accessible products to her massive fanbase.
Ellen sitting in a chair.


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