Pride 2023 was in full swing in San Francisco this past weekend, with the parade and other celebrations bringing out Queer/LGBTQ+ folks and allies alike to the city. As the last days of Pride come to an end, we asked some of our Queer/LGBTQ+ team members from our Fillmore location that are celebrating at San Francisco Pride to reflect on what Pride means to them and how they show it.
For Harlow Noralez (she/her), Pride means not being afraid to be your authentic self and showing it by being as loud and visibly Queer as possible. For Pride this year, Harlow wore an array of colorful outfits. One of her outfits included red sweatpants, a chainmail bralette, and a rainbow cardigan.
“I’m excited to see all the Queers out, happy and mingling,” Harlow said, “Just seeing everyone all excited.”
This is Bella Zurbuch’s (she/her) first Pride being out and in San Francisco with her partner. For Bella, Pride means being courageous with Queer expression in her way and being open about her identity. She said that Pride makes her happy because she gets to be surrounded by other Queer people and build a community of support. For Pride this year, Bella wore pink, blue, and purple to represent the Bi flag.
“I’m feeling supported by not only my Queer community but by people who are important to me who are straight,” Bella said.
For Analicia Parish (they/them), Pride isn’t only a time to celebrate but also a time to prioritize and uplift Queer voices at a time when Queer people all over the world are being silenced. They said it’s important to reflect on the history of riots and protests that Pride originated from in the 1960s.
They show Pride through their fashion, being open with their gender expression, and connecting with the Queer community via social media. For Pride this year, Analicia wore a purple bikini, a yellow muscle tee, with the phrase, “I don’t care what the Bible says,” white bloomers and white cowboy boots to represent the nonbinary flag.
“This is my second time being out at Pride,” Analicia said. “I’m most excited to feel comfortable in my own identity at Pride this year and share that with other people.”
As Pride season arrives, we’re thrilled to showcase four incredible queer-owned Bay Area clothing brands that will not only prepare you for the festivities but allow you to support the community throughout the entire year.
By supporting these brands, you can not only express yourself authentically but also contribute to the ongoing empowerment of the LGBTQ+ community. Celebrate Pride not only this month but throughout the entire year with these remarkable brands.
The Archive specializes in the realm of dark men’s fashion. The store presents a meticulously curated assortment of handmade designer clothing and accessories sourced from emerging brands worldwide. With a discerning eye, the owner, Arthur, has assembled an exquisite collection that caters to every occasion. Prepare to be captivated, as each piece deserves to become the cornerstone of your wardrobe.
Explore the online shop, a veritable treasure trove that delights goths, punks, and leather aficionados alike. It’s akin to stepping into a candy store, where you’ll find an array of enticing options that perfectly embody your unique style and personality.
You can find their physical store in San Francisco’s SoMa district at 5911 Geary Blvd. Follow them on Instagram to see the collection.
Show and Tell
Show and Tell was founded by Alyah Baker in Oakland as a unique and vibrant celebration of people of color, LGBTQIA+ folks, women, and other marginalized communities. This exceptional shop showcases a combination of handmade products from the brand itself, and a thoughtfully curated selection of ethical and sustainable goods.
On their website, you’ll discover a diverse range of products that specifically focus on celebrating themes like Black joy and gay pride. Show and Tell is dedicated to providing a platform that uplifts and honors these narratives, allowing individuals to express their identities with pride.
They have a range of handmade creations and consciously-sourced products that embody the spirit of diversity and resilience. Click through to their feed to see their products.
HauteButch, a Santa Rosa clothing company, stands proudly as a Black-and-queer-owned-and-operated establishment. Founded in 2012 by Karen Roberts and Danette Sheppard-Vaughn, this visionary brand addresses a long-standing issue in the fashion industry: the lack of masculine clothing tailored to fit women’s bodies.
While HauteButch has yet to launch a physical storefront, they offer suit fittings by appointment, providing a personalized and exceptional experience. Visit their website to schedule your fitting and witness their dedication to crafting garments that make a statement.
HauteButch’s remarkable clothing selection and contact information can be found on their website, where you can explore their range of offerings. For inspiration and on-model styling examples, be sure to check out their captivating Instagram account.
The Peach Fuzz
Founded in 2017 by Elizabeth Hudy, The Peach Fuzz is a San Francisco-based brand that aims to make activism accessible and enjoyable. While activism extends far beyond mere aesthetics such as cute stickers or quirky pins, The Peach Fuzz provides a platform to spread awareness in colorful and funky ways.
Express your opinions boldly and playfully with their vibrant collection, featuring shirts and stickers proudly proclaiming, “I survived Heterosexual Indoctrinations,” and bucket hats adorned with, “Just Getting Bi.” The Peach Fuzz allows you to flaunt your thoughts while maintaining an adorable sense of style.
Visit their online store to explore their captivating collections and discover unique ways to make a statement. The Peach Fuzz believes that activism can be engaging and visually appealing, allowing you to embody your beliefs through their colorful and expressive designs.
Follow the label’s IG to stay up-to-date on product launches!
These are only a few of the queer-owned Bay Area clothing brands to know about right now. Follow along on our blog as we share the latest news, labels, and trends in fashion.