Stars: they’re just like us! It is the norm now for celebrities to blur the lines between professional avenues, and now more than ever celebrities are clamoring to be the first to begin a new venture to create more intimate name and brand awareness within their fan base.
More and more celebrities are hopping onto the YouTube train to share BTS, tips and tricks, curated tutorials, and lifestyle content. Take a look at 8 celebrities that you didn’t know had YouTube channels below!
Jennifer Lopez recently began sharing more intimate videos to her YouTube channel. Lopez will begin using the platform to answer questions, share her creative processes, share behind the scenes from videos, and share more about her family life.
The supermodel uses YouTube to share beauty tips, details workout routines, how she eats, and behind the scenes from her biggest modeling jobs.
With new videos posted every two weeks, Jenna Dewan shares on topics ranging from dance routines, beauty tutorials, cooking tips and even hosting live Q&As!
I was so happy when Will Smith discovered the joys of Instagram and started posting videos, and I am just now finding out what over 5 million subscribers already knew: Will Smith has a YouTube channel!
Tia Mowry isn’t just an actress; she is Queen of the Quick Fix! From simple and easy weeknight dinners to organizational hacks and personal care tips, Tia uses her YouTube channel to share her weekly quick fix!
Fashion, hair, makeup, food, travel, and fitness! Shay Mitchell shares it all on her official YouTube page, including an in-depth look into her latest business venture, travel brand “Béis.”
“Riverdale” star, Madelain Petsch, started her YouTube channel only a year ago and already has over 4 million subscribers that love her vlogs showing an inside look into her life outside of acting.
“The Office” star, Angeal Kinsey, hosts a family-friendly baking and cooking YouTube channel with her husband Josh Snyder, who is also the host of the Facebook show “Fridge Face Off”. They often have celebrity guests, even the occasional beloved “The Office” co-star pops up!
Actress Jameela Jamil has been on my radar for quite some time now, not only for her hilarious portrayal of Tahani Al-Jamil on NBC’s ‘The Good Place’, but as an outspoken activist for body positivity, women’s rights, and feminist empowerment, not to mention having a style that I will be envious of until the end of time.
If you aren’t familiar with Jameela Jamil, take some time to found out why she is my new celebrity crush and should be yours too.
Body Positivity Maven
Jameela has always been a voice for body positivity and inclusivity. From struggling with body dysmorphia at just 14 years old to being ridiculed by the press for gaining weight early in her career, Jameela has decided to be aggressive about the conversation of body image and loving yourself despite the number on the scale, the cellulite on your thighs, or stretch marks. “It’s a nightmare. It’s such a ridiculous thing to feel bullied over,” she added. “It’s just flesh. It’s flesh on bones.”
Founder of “I Weigh”
She is not just all talk, she takes action. Jameela has used her platform and her passion for body positivity to spread the message and the love via “I Weigh”, which started as an Instagram account for women to share what makes them themselves, without using a number or a beauty standard, and has grown into an IGTV/YouTube series in which Jameela discusses body issues in candid interviews with the likes of Sam Smith and Lizzo.
Jameela is a self-proclaimed “feminist in training” because she admits that she herself is still learning, but that doesn’t stop her from having frank discussions of important issues regarding women’s rights today. Via Twitter, Jameela says, “It is never too late to check yourself and right your wrongs. I used to be slut shamey, judgmental, and my feminism wasn’t intersectional enough. Nobody is born perfectly “woke”. Listen, read, learn, grow, change and make room for everyone. We aren’t free til ALL of us are free.” Jameela is not just all tweets and honest Instagram posts, she makes it a priority to publicly speak about and take action about women’s rights.
Bold, Honest & Brazen
Jameela is not afraid to call out influencers who spread harmful messages to millions of young girls and impressionable women via public platforms. She frequently comments on and brings to light the truth behind the many influencers shilling diet teas, shakes, and gummies on Instagram, even shaming the Kardashian’s for their harmful and inaccurate messages. Read more about the effect of Jameela speaking out and exposing these lies here.
No Photoshop Policy
Jameela Jamil has instituted a no Photoshop policy on herself for all publications. Jameela commented via Twitter: “I haven’t banned all photoshop of myself because I’m being some sort of martyr for women, I’m doing it for MY mental health, so I don’t set myself up for a fall when I look in the mirror, after seeing a digitally enhanced “flawless” avatar. I don’t want the pressure or scrutiny.” Speaking to the BBC about the basis of Photoshop: “It is anti-feminist. It is ageist. It is fat-phobic. It looks weird. It looks wrong. It’s robbing you of your time, money, comfort, integrity and self-worth.”
Down to Earth Relatability
While she takes all her activism and social and moral responsibilities seriously, Jameela is down to earth and frequently shows her goofy side, and I am always grateful when a celebrity is unafraid to be their true selves and shares unfiltered and raw moments.
She’s Stylish A.F.
Being known for and excelling in one thing just isn’t enough anymore. Models are branching out to acting, actors to singing, singers to fashion designers, and so on and so forth. Far from the days of simple collaborations for fragrances or a design collection, it seems that the new next step for a celebrity to extend the life of their career is by creating their own lifestyle brand. Celebrities are moving on from being the face of a brand to being and creating a brand from scratch in itself, which offers them the complete freedom of creativity and the ownership of their own public persona.
Because of their vast and seemingly unlimited resources and the almost intimate relationship that we feel like we have with them, after all we let a version of them into our daily lives, celebrities have an air of confidence in what they are selling, therefore making a lifestyle brand an inevitable success. Take a look at the top celebrity founded lifestyle brands that you should take note of, whether or not you’re a fan of said celebrity.
Goop, Founded by Gwenyth Paltrow in 2008
Maybe the most controversial for being pretentious, Goop is the original celebrity brand to have succeeded and continues to be one of the most popular. Beauty, fashion, wellness, and home; Goop focuses on curating quality modern products and strives to create an intimate interface for their customer.
The Honest Company, Founded by Jessica Alba in 2012
Jessica Alba founded The Honest Company after becoming a mother and wanting to create eco-and-budget friendly baby products free of toxins. 7 years later, Alba has created an empire with an estimated worth of $1 billion that has expanded to household products.
Lauren Conrad, Founded by Lauren Conrad in 2009
From reality TV star to collaborating on a namesake fashion line, Lauren Conrad has far surpassed her 15 minutes of fame and now runs a lifestyle website, fashion line available at Kohls nationwide, has written multiple books, and has recently launched The Little Market, an online marketplace featuring fair trade artisan goods.
Flower Beauty, Founded by Drew Barrymore in 2013
After decades of success as an actress, producer (Barrymore is also the founder of Flower Films), and becoming a mother, Barrymore has created an affordable cruelty-free beauty line available at Walmart and Ulta.
Fabletics, Founded by Kate Hudson in 2013
Kate Hudson launched Fabletics as a way to bring affordable, quality athletic wear to the masses via monthly subscription or individual purchase. Hudson is not only the face of the company but the designer of the line, often participating in Instagram live videos from her own home to introduce new pieces to customers, just one of the ways the brand creates a personal and intimate conversation with their customers.
Draper James, Founded by Reese Witherspoon in 2015
Inspired and created as homage to her Southern roots, Reese Witherspoon’s Draper James designs clothing, home goods, and collaborates with the likes of Crate and Barrel and direct to consumer brands to extend her reach to consumers.
ED by Ellen, Founded by Ellen DeGeneres in 2015
Diane Keaton has always had legendary style. Her signature menswear-inspired fashion sense has graced us for decades via films, red carpets, and off-duty moments caught by the paparazzi. Recently Keaton has seemingly been caught up in the world of #OOTD posts on Instagram and even though it’s only been weeks since her first, she has quickly become the Instagram influencer that we didn’t know we needed, but of which we are desperate to have more.
Redefining what style is, throwing out all the rules and not being afraid to be bold and go big – big hats, big belts, bit boots, big silhouettes – Keaton is a breath of refreshing air within the crowded era of identical Instagram style stars and “It” girls of the fashion and blogging world. Take a look at some of Keaton’s best #OOTD post thus far.
Since 2014, Aerie, an American Eagle offshoot, has committed to not retouching their models and embracing body positivity and inclusiveness.
For their spring 2019 campaign, Aerie introduced the new #AerieREAL Role Models; Eight inspirational body-positive women, including actresses Busy Philipps, Samira Wiley, and Jameela Jamil, Paralympic medalist Brenna Huckaby, YouTuber Molly Burke, Olympic gymnast Aly Raisman, Iskra Lawrence, and poet and author Cleo Wade. Meet the women here.
Read below about more body positive brands that have committed to not retouching their campaigns.
ASOS models can be seen with stretch marks, tattoos, bruises and more. They quietly stopped retouching models in 2017 and have since stated on their website that they “do not artificially adjust photographs of models to change their appearance. When we retouch images, we do so to ensure the product in the image looks more like the real product, which usually involves aligning the colour more closely.”
ModCloth was the first retailer to sign the “Heroes Pledge For Advertisers,” in 2014 promising not to “change the shape, size, proportion, color and/or remove/enhance the physical features” of models in advertisements post-production. I can personally attest to this. I modeled for ModCloth during this time! I love that they hire “normal” women for their campaigns!