Being known for and excelling in one thing just isn’t enough anymore. Models are branching out to acting, actors to singing, singers to fashion designers, and so on and so forth. Far from the days of simple collaborations for fragrances or a design collection, it seems that the new next step for a celebrity to extend the life of their career is by creating their own lifestyle brand. Celebrities are moving on from being the face of a brand to being and creating a brand from scratch in itself, which offers them the complete freedom of creativity and the ownership of their own public persona.
Because of their vast and seemingly unlimited resources and the almost intimate relationship that we feel like we have with them, after all we let a version of them into our daily lives, celebrities have an air of confidence in what they are selling, therefore making a lifestyle brand an inevitable success. Take a look at the top celebrity founded lifestyle brands that you should take note of, whether or not you’re a fan of said celebrity.
Goop, Founded by Gwenyth Paltrow in 2008
Maybe the most controversial for being pretentious, Goop is the original celebrity brand to have succeeded and continues to be one of the most popular. Beauty, fashion, wellness, and home; Goop focuses on curating quality modern products and strives to create an intimate interface for their customer.
The Honest Company, Founded by Jessica Alba in 2012
Jessica Alba founded The Honest Company after becoming a mother and wanting to create eco-and-budget friendly baby products free of toxins. 7 years later, Alba has created an empire with an estimated worth of $1 billion that has expanded to household products.
Lauren Conrad, Founded by Lauren Conrad in 2009
From reality TV star to collaborating on a namesake fashion line, Lauren Conrad has far surpassed her 15 minutes of fame and now runs a lifestyle website, fashion line available at Kohls nationwide, has written multiple books, and has recently launched The Little Market, an online marketplace featuring fair trade artisan goods.
Flower Beauty, Founded by Drew Barrymore in 2013
After decades of success as an actress, producer (Barrymore is also the founder of Flower Films), and becoming a mother, Barrymore has created an affordable cruelty-free beauty line available at Walmart and Ulta.
Fabletics, Founded by Kate Hudson in 2013
Kate Hudson launched Fabletics as a way to bring affordable, quality athletic wear to the masses via monthly subscription or individual purchase. Hudson is not only the face of the company but the designer of the line, often participating in Instagram live videos from her own home to introduce new pieces to customers, just one of the ways the brand creates a personal and intimate conversation with their customers.
Draper James, Founded by Reese Witherspoon in 2015
Inspired and created as homage to her Southern roots, Reese Witherspoon’s Draper James designs clothing, home goods, and collaborates with the likes of Crate and Barrel and direct to consumer brands to extend her reach to consumers.
ED by Ellen, Founded by Ellen DeGeneres in 2015
Diane Keaton has always had legendary style. Her signature menswear-inspired fashion sense has graced us for decades via films, red carpets, and off-duty moments caught by the paparazzi. Recently Keaton has seemingly been caught up in the world of #OOTD posts on Instagram and even though it’s only been weeks since her first, she has quickly become the Instagram influencer that we didn’t know we needed, but of which we are desperate to have more.
Redefining what style is, throwing out all the rules and not being afraid to be bold and go big – big hats, big belts, bit boots, big silhouettes – Keaton is a breath of refreshing air within the crowded era of identical Instagram style stars and “It” girls of the fashion and blogging world. Take a look at some of Keaton’s best #OOTD post thus far.
Since 2014, Aerie, an American Eagle offshoot, has committed to not retouching their models and embracing body positivity and inclusiveness.
For their spring 2019 campaign, Aerie introduced the new #AerieREAL Role Models; Eight inspirational body-positive women, including actresses Busy Philipps, Samira Wiley, and Jameela Jamil, Paralympic medalist Brenna Huckaby, YouTuber Molly Burke, Olympic gymnast Aly Raisman, Iskra Lawrence, and poet and author Cleo Wade. Meet the women here.
Read below about more body positive brands that have committed to not retouching their campaigns.
ASOS models can be seen with stretch marks, tattoos, bruises and more. They quietly stopped retouching models in 2017 and have since stated on their website that they “do not artificially adjust photographs of models to change their appearance. When we retouch images, we do so to ensure the product in the image looks more like the real product, which usually involves aligning the colour more closely.”
ModCloth was the first retailer to sign the “Heroes Pledge For Advertisers,” in 2014 promising not to “change the shape, size, proportion, color and/or remove/enhance the physical features” of models in advertisements post-production. I can personally attest to this. I modeled for ModCloth during this time! I love that they hire “normal” women for their campaigns!
The majority of us most likely made health-related resolutions for 2019. As January comes to a close, the high of the New Year starts to dwindle, as does our motivation. Life continues and it can be hard to make time for yourself, self-care, and proper health.
If you need some motivation as the year continues, take a look at these celebs sweating it out and working hard just like we do! Sometimes a reminder of the hard work it takes all of us to be our very own healthy self is all the push we need!
Always smiling through the sweat, Tracee Ellis Ross’ dedication to her workouts has been a huge motivation for finding a workout that I love and can stick to.
The couple that works out together stays together! Power couple J. Lo and A. Rod frequently hit the gym together and prove that strong is the new sexy.
Who knew the childhood star turned Hallmark movie queen was so fit?!
Since becoming the star of G.L.O.W, It’s no surprise that how hardcore Alison is with her workouts.
Khole takes her fitness seriously and often showcases her hardcore workouts on Instagram.
Jessica Biel has always had one of the best bodies in Hollywood and it’s all due to the hard work she puts in at the gym.
Kate Upton doesn’t take any shortcuts to maintain her bombshell body!
Ashley Graham keeps it real on Instagram about not always liking the gym, but loving the feeling and strength it gives her. Same, Ashley, same.
Ellie Goulding inspires me to release my inner badass!
If you follow Busy Philipps’ InstaStories, you know she is dedicated to her LEKFit workout every single morning and has said that it not only helps keep her in shape physically but also mentally.
“New year, new me,” right? To be honest, I am not a big fan of New Year’s resolutions. Why wait for improvement, and why put further pressure on yourself when life is busy enough? With that said, it’s never a bad time to decide to make small, positive changes in your life!
Have you ever made resolutions pertaining to your personal style? Have you bought clothes just because they are trendy only to end up never wearing them? Or have you purchased something because its on sale or super cheap, just to leave it on the hanger or have it fall apart after a few washes? What about feeling uncomfortable all day, tugging and pulling on something that doesn’t fit just right?
We’ve all been there. This year, resolve to clean out and create a wardrobe that is wholeheartedly you by following the simple style resolutions below.
1. Shop Smart & Selectively.
Resolve to only buy pieces that you love. Forget about being trendy and create a wardrobe that you will actually wear. You’ll never have the “I have nothing to wear” problem while staring into a full closet again.
2. Shop Quality vs. Quantity.
Skip fast fashion stores and invest in quality pieces that will last you years. You will end up saving money and building a quality wardrobe you’ll be proud to wear again and again.
3. Ignore Style “Rules”.
You do not have to fit your style into one category. Do you happen to love flowy, floral dresses AND basic minimal black outfits? Don’t choose between bohemian style or minimalist style. Wear what you love, no matter what category it may fit into.