September 5th, 2017 by Jennifer Beile The Fashion Blogger’s New Frontier: YouTube
As the Internet becomes saturated with fashion bloggers across all platforms, we’re seeing more and more bloggers turn to YouTube and adding vlogger—video blogger—to their resumes. When bloggers surpass the ‘blogger only’ status and amass a following large enough to partner with like-minded brands, they become influencers who use their own brand as marketing tools for others. They must be a multi-talented, marketing machine and take advantage of every opportunity to reach their followers and hold their attention.
Vlogging is nothing new. However, high-profile bloggers have recently begun adding YouTube vlogging channels to their online presence. Adding vlogs means being able to show more personality. It gives bloggers a new way to share content aside from the still photographs on their blogs. I love seeing my favorite bloggers share something a little more personal and real with their readers. The bloggers who are able to expand into video will be the bloggers who continue to grow their brand successfully.
Take a look at some of my favorite bloggers who also create great video content!
Wendy’s Lookbook
Wendy began taking advantage of YouTube long before other bloggers hopped on the train. She has gained a following of over 600,000 subscribers, with videos often breaking half a million views. Her most-viewed videos tend to fall under the “How to Wear” category; check out 25 Ways to Wear a Scarf in 4.5 Minutes (below), Maxi Skirt Pairings, and Pairings: Leather Jacket.
B. Jones Style
Beth was one of the first bloggers I fell in love with. She has always used YouTube as a tool, but she’s recently committed to posting a new video every week. I highly recommend her “What I Wore” videos, where she shares her outfits of the month. It gives me so much inspiration seeing how Beth is able to mix, match, and incorporate all her thrift and vintage finds into her wardrobe!
The Blonde Salad
Relatively new to vlogging, Chiara documents her world travels, beauty advice, and health and fitness routines for her loyal readers on her channel.
Song of Style
Aimee receives hundreds of thousands of views on her YouTube channel. Her specialty is videos showing her fans how to style one piece multiple ways. 9 Ways to Wear a White T-Shirt (below), 7 Ways to Wear Leggings, and 8 Ways to Wear a Slip Dress are a few of my favorites. Unlike many of the bloggers I love to follow, I have a small closet, and remixing is something that I practice and preach!
We Wore What
Danielle has added video to her ever-expanding blogger resume after experiencing positive feedback with her Snapchat and Instagram stories. She opens up about her beauty routines, shopping hauls, and fitness favorites on her channel.
Margo & Me
Jenny produces regular series on her YouTube channel, such as Deskside Diaries, The Beauty Edit, and My Style. They’re recorded in a makeshift studio in her dining room, bringing you closer to her everyday life. Although she only started vlogging in 2016, Jenny’s polished videos have true editorial vibes.
Something Navy
Arielle launched her YouTube channel just earlier this year, but she’s already managed to show her fans more of her personality. Between her carefully curated blog and her more personal channel, she has her followers hooked!
