The normcore trend—or anti-trend, if you will—gained traction in the fashion world a couple of years ago. Was it an inside joke between trendsetters to see how powerful they were and how fast they could make a trend spread? Or were people tired of trying so hard to stand out that they were beginning to blend in?
Perhaps it was a bit of both, but fast-forward to the present day and normcore “non-style” is now a full-blown street style trend. Normcore is dressing exactly how it sounds: normal. Basics, somewhat bland pieces—think middle-aged dads (sorry dads!), tourists in a big city, nondescript labels, sneakers and tees. In a nutshell: clothing to blend into the crows, rather than stand out.
With the way fashion and beauty are sensationalized in the media and how impressionable young viewers are, normcore is important to showcase in the media because it helps balance out the pressure that women feel to look perfect, dress in labels, and spend money they don’t have. Some of the most popular television shows of our time have set the normcore bar high! They showcase real people with real wardrobes, which greatly contrasts current shows that supposedly tell the stories of “real” characters with normal jobs, yet dress in expensive labels and never even repeat a tee. I’m hoping that moving forward, more television shows will embrace the normcore look.
Take a look at my top 3 television shows that celebrate normcore fashion, intentionally or not!
The epitome of normcore in more ways than fashion, Seinfeld is a show about nothing, with its styling following suit. The men dressed relatably, save for Kramer’s eccentric and loud style, and the women approachably.
Friends has remained a favorite for so long because the characters and story lines are relatable among multiple generations. One factor that adds to this is the style. The characters dressed within their means and their way of life, like real-life girls and guys next door.
Gilmore Girls takes place in a small, humble town, so it only makes sense that the styling followed suit. We saw the girls regularly wear nondescript denim, basic sweaters and cardigans, and simple shoes.