Blog: Crossroads Style

October 13th, 2016 by Jennifer Beile 5 Simple Tips to Build Your Brand on Instagram

Instagram allows bloggers to connect on a more personal level with their followers. Less staged than blog content and less casual than Snapchat, it’s the perfect middle child that gives followers just enough of a peek into a blogger’s real life. It’s what takes them from a follower to a fan.

That is what a blogger, brand, or anyone that is looking to expand their following is looking for: fans. Followers are fleeting, while fans typically develop brand loyalty and have the power to make a stronger impact. Are you looking to build your brand on Instagram? Or just looking to become Insta-famous? (Hey, no judgment here!)

I’ve scoured the Internet for the best Instagram brand-building tips and rounded them up for you below. Remember to thank the little people when you’ve hit it big with your first 100,000 (or more!) followers!


1. Keep it Simple


No worries if you don’t have a fancy camera or professional lighting set up—the biggest bloggers out there are simply using their iPhones. Look for even, natural lighting and a clean backdrop. You won’t even need a filter! If you do choose to use filters, only use one or two to let the natural beauty of your photo shine through.

2. Study Photographs

build your brand

You don’t need to go to photography school, but when you see a photo that you love, ask yourself what it is that you love about it. Is it the lighting, the subject, the framing, or something else? Focus on one or two details when you’re taking your next Instagram photo and see the difference it makes.

3. Consistent Posting


You can’t post once every couple of weeks and expect to gain a massive amount of followers. Posting relevant content three or four times a day will make followers notice you.

4. Engage and Reach Out


Take the time to find new accounts to follow and engage in their feed. Like their photos and leave meaningful comments. They will most likely return the favor. Also, use proper hashtags so that users can find you based on your content.

5. Utilize Statistics


Apps like Iconosquare can analyze your Instagram statistics and show you your most liked photos, most successful time of posting, most successful hashtags, etc. Use these statistics to better cater to your followers, current and future!

Photos Via

August 16th, 2016 by Jennifer Beile Round Up: 10 Fashion It Girls to Follow on Instagram

From fashion magazines and runway models to bloggers and street style stars, we’ve come a long way in our fashion inspiration sources. Fashion has been able to flourish through technology in the way we’re able to instantly share new ideas, images, and videos. Instagram is my current go-to for fast fashion inspo when I’m lacking my own. It’s a backstage pass to the best in the fashion industry!

Check out my round-up below of my ten favorite fashion it girls to follow on Instagram for endless #ootd inspiration.

instagrams to follow

Natalie Suarez (@natalieoffduty) & Dylana Suarez (@dylanasuarez)

I am combining these two stylish sisters into one pick because I couldn’t choose between the two! There is rarely a blog or Instagram post from each that I don’t save for inspiration. Dylana tends to wear more color and take chances with prints, while Natalie sticks to traditional model-off-duty uniform.

Beth Jones2

Beth Jones (@bjonesstyle)

Beth is a fellow Crossroads Style Council member, but there is no nepotism here! I have been following Beth’s blog and coveting her style long before we were recruited to the CTC Style Council. If you are a thrifter and vintage lover, you will fall in love with Beth!

Anne Laure

Anne-Laure Mais (@adenorah)

This stylist and fashion editor has a wonderfully simple, classic style. She is the epitome of #goals and her everyday style is perfect for when you are needing an outfit-of-the-day idea.

Mary Seng

Mary Seng (@happilygrey)

Mary has been one of my favorite fashion bloggers ever since I started to regularly follow blogs. Her style is on trend yet effortless.

Lucy Williams

Lucy Williams (@lucywilliams02)

Lucy is the ultimate “cool girl” and her wardrobe is enviable for those who are looking to add a bit of edge to their style.


Thania Peck (@catcherinthestyle)

Thania’s Instagram is a testament to her genuine love of all things fashion and one that you should definitely be following for your daily dose of style inspo.


Cara Delevingne (@caradelevingne)

Model, actress, and fashionista Cara Delevingne shows her true self on her Instagram, and that includes stunning images from her work, her papped street style, and her candid moments.


Dree Hemingway (@dreelouisehemingway)

She’s a model, actress, and California girl all the way. Dree’s laid-back, Cali vibe is reflected in her style.


Olivia Palermo (@oliviapalermo)

From reality TV star to a style icon in her own right, Olivia’s sophisticated and chic #ootds will leave you both envious and inspired.


Solange Knowles (@saintrecords)

She may be the little sister of the biggest pop star on the planet, but she shines bright in her own way with her music and her taste in fashion. If you love color, all shapes and sizes, and prints, you will love Solange’s Instagram feed.

Who are your favorite fashion it girls to follow?

MARCH 17, 2015 BY JENNIFER BEILE Round Up: Fashion & Style Instagrams to Follow

I am obsessed with Instagram (shameless self-promotion plug: @jenniferbeile); isn’t everyone, though? I follow friends and family, of course, but my main use for it is style inspiration. Models, bloggers, street style accounts and fashion companies make up the majority of my feed. My “likes” are typically reserved for photos that I want to archive and reference later when I am in an outfit rut, out shopping or looking for remix inspiration. Like everyone, I get busy and fall behind on keeping up on the blogs I regularly read, but believe me, I am rarely behind on my
Instagram feed.

Here is a list of my favorite Instagram accounts to follow for style inspiration, broken down into a few of my favorite categories. If you’re not following the following, you should be.


Of course style bloggers top my list! It’s what they do!


Clockwise from top left

Danielle Bernstein of We Wore What | Leandra Medine of Man Repeller | Kristina Bazan of Kayture | Natalie Suarez of Natalie Off Duty


These ladies practically live, eat and breathe fashion. They know what they are doing!


Clockwise from top left

Georgia May Jagger | Dree Hemingway | Danielle Pontes |
Alexandra Spencer


They have the best eye for capturing every aspect of style around them.


Clockwise from top left

Christina Emilie | Scott Schuman | Tamu McPherson | Andrew Authur


Fashion designers, magazine editors, and all over bad ass women who are not only inspirations in style, but in life.


Clockwise from top left

Indre Rockefeller: Founder of Delpozo | Laura Brown: Harper’s BAZAAR Executive Editor | Kat Collins: Associate editor of |
Eva Chen: Editor-in-Chief of Lucky Magazine

Stylish Celebrities

I don’t follow celebrities for the gossip (OK, that is a tiny white lie), but for their outfits!

Clockwise from top left


Nicole Richie | Olivia Palermo | Kate Bosworth | Solange Knowles

There are so many more beautiful Instagram accounts to follow; it was so difficult to narrow it down! What are your favorite style accounts to follow?