Blog: Crossroads Style

Danielle Steel may be known for bashing San Franciscans for their supposed lack of style, but we’re making real, hard bets that she must have never come across Natalie. The blogger behind Like Fresh Laundry certainly picked the right name for her adventures in fashion – Natalie’s outfits are as refreshing as they are downright cool…proving that you can in fact be chic in them thar San Francisco hills. I had to chat with the blogger about how she came to love fashion (and a little bit about Justin Timberlake). Read it and weep, Danielle.

If you could be one living musician, who do you think it would be?

If he weren’t a guy, I’d be Justin Timberlake. He can do no wrong. Love his music and he appears to be quite charismatic. Plus, he does an alarmingly-convincing Beyonce “Single Ladies” dance impersonation and he and Andy Samberg make comedy magic together.

Imagine you had one day in NYC and one day only. What would you do? (Or another city if NYC isn’t interesting enough for you).

I’d grab some meals with NYC-based friends (that would surely include garlic knots and a trip to Pommes Frites). I’d also try to make a stop into some ridiculous specialty shop that would never make it as a standalone in any other city – like Ronnybrook Dairy in Chelsea Market. No joke – all milk-slash-dairy products – but they’re so yummy. After that I’d get my SoHo shopping fix.

Who makes the best jeans?

I love me some J Brand. They’re such a great fit every time, for my body type and for so many others. Also, recently James Jeans gave me a pair of dark denim from their Couture Collection that I really like. They’re really stretchy and body-hugging, and I always get compliments on them.

When did you realize that you love fashion? Was it something you grew up with or grew into?

I’ve loved it for years and years. Fashion is just one of those things that’s an indulgence to a lot of people (especially women!), but I’m lucky enough to work and play in it. In college I interned for fashion/lifestyle sites and publications, and I’ve continued to work in the fashion space since then. Right now I do marketing for ShopItToMe.com, helping people find personalized designer sales.

How did you come up with the name “Like Fresh Laundry?”

Well, there’s the obvious connection between clean laundry and clothing, but besides that I wanted my blog to be about things I love, like fresh laundry. I like that the name has a positive vibe.

Where do you like to shop?

I mostly shop online and love places like Shopbop, Asos, The Outnet, Net-a-Porter (for the rare “investment piece” purchase), and department stores like Bloomingdales, Saks and Neiman Marcus. Local boutiques and more affordable stores like Zara, H&M and Forever 21 are always fun too.

Quality, quantity, or both?

 Both! I try to invest in quality pieces, but if I’m shopping for trends, I’m more price-sensitive.

Do you think personal style bloggers are changing the way the fashion industry functions? If so, how so?

Bloggers have definitely become part of the fashion landscape. To readers, we’re a source of fashion/style ideas,  and to savvy brands and stores, we can be viewed as a source of reviews, press, feedback or advertising. Since it’s a relatively new phenomenon, I think our place in the fashion space is still evolving.

Are there any blogs you enjoy reading that you’d like to share?

I’m addicted to Cupcakes & Cashmere because it reminds me of a mix of Martha Stewart and Real Simple. It feels like reading a real-life fairy tale. Plus, I’m always appreciative of some great organization tips. Also, my coworker recently introduced me to Wit & Delight, and I’m obsessed. Love her style – she has such an eye for design.

Thank you for your time, Natalie!