I’m turning the spotlight on our SoCal staff style this week. Let me tell you how this came to be.
Have you ever received one of those panicked emails from an Instagrammer, telling you they’d lost access to their account, and did anyone out there have advice or a contact to help them get it back?
You feel their pain, knowing they’ve worked years on building their community.
Well, our SoCal stores recently experienced this firsthand when their regional account went poof and vanished. No tactic could retrieve it, and knowing that this is no true tragedy–just a minor setback–our stores started a new account from scratch and started building again. You can now find them @crossroadssocal.
Now here’s where their style comes in. As one of their new followers, I noticed each store posting a photo of their team, welcoming back former followers who had found them again. And as I scrolled, I felt like I was looking through a spring style report. I knew our staff was stylish, but WOW, so cool to see it all in one place.
Belted jackets, split-hem denim, platform boots, retro stripes, graphic tees, sweater vests, chunky sneakers, slip dresses, athletic wear…the list goes on. But I don’t have to tell you about it, keep scrolling to see what I’m talking about.
If you’re inspired by our spotlight on SoCal staff style, you can now follow them @crossroadssocal. Along with posting the fun they’re having while working, they’ll share the best items coming into the store.
Did you know that ALL of our store regions have their own Instagram account outside of our main one @crossroadstrading? Yep! Follow your region, or follow them all:
Northern California: @crossroads_norcal
Outlet Store in Stockton, CA: @crossroads_outlet
Pacific Northwest: @crossroads_pacnw
New York: @crossroads_east